![]() Max’s Internet popularity was not geographically restricted, so we looked for national reasons that Max won America’s heart. If that equation doesn’t work, then we have an x-factor to define. Why did Max the Cat go viral? Wingo’s original Twitter and Instagram hashtags #OpenAccess and #WorldCat pulled in a very specific library and digital humanities crowd, and the Internet loves cats, but this could hardly be considered a reliable viral DNA sequence. Taylor Garrison’s Twitter Post, November 29, 2017. As of December 31, 2017, it was the sixth most read article on the Animalia blog. November 30: Max the Cat wins the Internet starting with the Washington Post’s article.CST: Erin McGuire, a children’s book illustrator, tweets out the picture from Reddit further spreading the virus with nearly 205,000 likes and more than 60,000 retweets. ![]() Lee posts the picture to Reddit, and it goes viral with nearly 113,000 upvotes. CST: Reddit user Kenneth Lee’s girlfriend randomly shows him a picture of the Max the Cat sign on Facebook. November 14: The post goes semi-viral on Twitter through a reposting account with nearly 1,000 likes.Within the week, it had more than 20,000 notes. November 8: A Tumblr user and Macalester student (lizardmanjr) posted the sign to their Tumblr account after seeing Wingo’s Instagram post in Macalester’s Mac Daily #heymac feed.November 6: Wingo posts photo of Schommer’s sign on Twitter, Instagram, and Facebook.October 31: Wingo posts photo of the handwritten sign on Twitter, Instagram, and Facebook.Yes, the same newspaper that broke Watergate brought you Max the Cat, as one of Wingo’s friends observed. Wingo’s Instagram to Tumblr to Twitter to Facebook to Reddit to Twitter to the Washington Post. The photo had some small flare-ups (prepare yourself, because we’re really going to nurse this viral pun for all it’s worth), but they were localized. The photo of that sign went viral in the least straightforward of ways. The original handwritten sign did not fare well on the high traffic door, so Chris Schommer scripted a new, improved sign. It took nearly three weeks for the photo of the sign to go viral. And if we trained professionals struggled, what does this mean for our students? ![]() By examining our own viral moment, we discovered just how easily an image or story can be taken out of context and how hard digital excavation work can be. Being nerdy librarian and historian types, we took this opportunity to learn some new lessons about what virality means for copyright and citation, and how we might reinforce best practices to our students. Wingo, used with permission.įew knew it was taken at Macalester College, or in Minnesota even.
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